ABAX secures its growth ambitions by adding tech veteran Sofia Toll to the leadership team
ABAX strengthens its leadership by welcoming Sofia Toll to the new role as CMO – Chief Marketing Officer. By hiring Sofia, ABAX wishes to reinforce its position, secure growth, and continue to scale ABAX's business development.
Sofia has extensive experience in the technology industry where she has worked for companies such as Microsoft and Telia and most recently come from the role of Head of Brand Perception EMEA at Amazon Web Services. Now she has taken a leading role in ABAX's management team working towards new strategic goals.
When it comes to ABAX vision, the aim is clear: Sofia Toll will bring a stagnant industry to life.
She sees the monotony of the telematics industry and the market's many players as one of the challenges in her work going forward, but also for the impending transformation of the company.
Despite the challenging transformation project ahead, Sofia Toll is looking forward to her new role, and she is already clear on how she will tackle the position as a CMO.
Another aspect that affects her way of working is a previous experience where the remaining departments have had difficulty understanding the task and purpose of the marketing function.
The role model in such CMO position Sofia also finds at a tech company.
Family: Two sons, a special resident, and two bonus children
Education: Studied economics at Uppsala University
Lives: Gärdet in Stockholm
Hobbies/in her time: I think most things are fun, as long as something happens!
Last series you watched: False Identity (The Bureau), French series on SVT - very good!
ABAX UK Marketing Manager
Tel: (+44) 7590 417 573
ABAX is one of the largest telematics companies in Europe. Our customer base of 44,000, and more than 536,000 tracked assets are constantly increasing our ABAX Global Network. ABAX is at the forefront of telematics connecting all company assets on an unprecedented level. Our mission is to continually help our customers run their businesses smarter and healthier, making it easy for them to improve efficiency, comply with legislation, and increase profitability. We are represented in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK with headquarters in Larvik, Norway. www.abax.com