How much could you save with ABAX? Try our new calculator!
How much could you save with ABAX? Try our new calculator!
ABAX, one of Europe’s leading mobility data companies, has appointed Erik Rehn as Chief Revenue Officer (CRO), reinforcing its focus on commercial growth, market expansion, and customer value.
Rehn, who joined ABAX in 2023, brings extensive international experience from strategy consulting, private equity, and sales leadership in both large corporations and scale-ups. With a deep understanding of go-to-market strategy and customer success, he takes on the role as accelerates the expansion of its data-driven mobility solutions across Europe.
“Helping our customers succeed is the foundation of everything we do,” says Erik Rehn. “What sets ABAX apart is our ability to go beyond standard vehicle telematics” Rehn continues, “We’re using data insights to solve real business challenges – from tool tracking and equipment utilisation to smarter insurance. This opens up completely new conversations with customers.”
A key part of Rehn’s strategy is accelerating growth in underpenetrated markets such as the UK and Benelux, while continuing to scale ABAX’s asset tracking and data-driven services. He also points to new use cases for mobility data, such as usage-based insurance, as areas of untapped potential.
“Erik’s strategic mindset, commercial drive, and focus on building high-performing teams make him the right person to lead ABAX’s revenue organisation at this stage of our journey,” says Emma Dyga, CEO of ABAX. “His understanding of our customers and his collaborative approach will play a vital role in our continued growth.”
With Rehn in the role, ABAX is well-positioned to deliver on its ambitions for smarter mobility and sustainable growth.
For more information please contact:
Sofia Toll, CMO
Email: sofia.toll@abax.com
About ABAX
ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to provide mobility data insights that help customers optimize field operations, comply with regulations, and achieve significant savings. With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on field workforces, logistics, and heavy equipment. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.