Senior Management

Investor relations

Morten Strand

David Norton
Chief Finance Officer

Paul Walsh
Chief Technology Officer

Bruce Atle Karlsen
Chief Performance Officer

Sofia Toll
Chief Marketing Officer

Heikki Koivula
Chief Commercial Officer

Senior Management Biographies

Morten Strand - CEO

Morten is a seasoned IT executive with over 30 years of leadership experience. Morten was recently CEO at Cint in Sweden and led the company to become a global leader in the market research space. Before that, Morten served as COO at Visma Software and helped the company to double both top and bottom line through M&A and organic growth. Before joining Visma, Morten spent 15 years at IBM in various leadership roles in Europe and the Nordics. Morten has a BA in Business Administration from the University of San Francisco.

David Norton - Chief Finance Officer

David joined ABAX in 2018 as CFO. He has more than 14 years of experience in Software as a Service (SaaS) businesses, 10 of which in telematics with Fleetmatics. Before that, David worked in various finance roles with American and French multi-nationals. His experience includes IPO, follow-on offerings, and acquisitions across the globe. David has an MBA from the University of Wales.

Paul Walsh - Chief Technology Officer

Paul joined ABAX in 2018 with 20 years of experience in the technology space focusing on the telematics sector. Paul worked as the Head of R&D at the Irish publicly listed telematics company Fleetmatics. Most recently, he worked in the private equity space on various large acquisitions focusing on due diligence as well as establishing efficient, results-driven technology teams. Paul has a Bachelor of Science in Applied Computing as well as an Executive Leadership Certificate from MIT Cambridge.  

Bruce Atle Karlsen - Chief Performance Officer

Atle has 25 years of experience in international organisations leading large-scale operations in Asia, the US, Africa and Europe. He joined ABAX in 2016 and has led the Performance and Compliance section since. Atle has a Master of Development Economics from UEA as well as an MBA from Oslo School of Leadership Studies (BI).

Sofia Toll - Chief Marketing Officer

Sofia joined ABAX in 2022 as a Senior marketing executive with solid leadership experience within highly-matrixed, high-tech B2B corporations. A passion for driving coherent communication throughout the customer journey to activate the company brand. Successful record of growing pipeline and revenue through differentiated customer engagements and strategic partnerships. Value driven leadership style based on core values and empowerment of the team. Proven track record of building and developing high-performance teams.

Heikki Koivula - Chief Commercial Officer

Heikki has executive leadership experience in positions driving change and scaling up businesses, creating value through data & analytics innovations and fostering sustainability as a competitive advantage. Before joining ABAX, Heikki was building up the leading data & analytics services provider, Nordic publicly listed company Enento Group through M&A´s and growth acceleration from transformative innovations.