ABAX UK Appoints New Permanent Commercial Director

UK team expands to set up for further growth opportunities.

ABAX UK Appoints New Permanent Commercial Director

[12.12.23] Telematics brand ABAX has announced the appointment of Joe Medina-Browne to the role of Commercial Director, ABAX UK. Joe has a proven track record in driving business growth in previous roles and joins during an exciting time for the business which recently acquired UK-based fleet management and tracking firm Movolytics.

As Commercial Director, Medina-Browne will lead and oversee the UK business’s operations, and takes over from Bart Claes, ABAX’s Commercial Director for Netherlands and Belgium, who has managed the UK role on an interim basis since September.

Commenting on Joe Medina-Browne’s appointment, Erik Rehn, Head of Sales Operations said:

"We are delighted to announce the appointment of Joe Medina-Browne as the new Commercial Director for our UK operations. As a leading European SaaS (Software as a Service) company, we continually strive for innovation and excellence. Joe's extensive experience in driving sales growth and fostering strategic partnerships aligns perfectly with our mission. His dynamic approach and fresh insights are crucial as we expand our reach and strengthen our position in the market. We're confident that under Joe's leadership, our UK team will achieve new milestones and contribute significantly to our overall success."

Commenting on the appointment, Joe Medina-Browne, said:

"I am honored to join ABAX UK as the new Commercial Director. In a rapidly evolving SaaS landscape, ABAX stands out for its innovative solutions and commitment to customer excellence. I am excited to contribute to this dynamic team and build on the strong foundation already in place.

“Together, we will focus on delivering cutting-edge products and exceptional service to our clients, driving growth, and further establishing ABAX as a leader in the UK market. I look forward to this journey and the opportunity to make a significant impact."

Contact information:

Lin Eriksson Nordstrom
Head of MarCom


ABAX is a mobility data company, redefining telematics. Our mission is to enable business value from connected mobility data. Our solution is designed to help our customers manage all logistics for their mobile workforce in one place, and help track, manage and gain insights from all vehicles, machines, and tools. These insights help lower the total cost of mobility, improve sustainability and manage the mobile business smarter - to save time, resources, and money. We call it SMART MOBILITY.

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