ABAX introduces all-in-one CRM platform powered by HubSpot and DealHub

The biggest CRM investment in ABAX history

This event is not just the pilot of the year - it’s the largest investment ABAX has ever made in its sales CRM infrastructure.

What this means for our customers

The collaboration brings together the power of HubSpot’s intuitive CRM platform with DealHub’s advanced deal acceleration capabilities. From a customer perspective, the experience will feel more professional, seamless, and responsive, while our sales teams will benefit from an intuitive, unified, and helpful toolkit to drive results.

How this helps our sales teams

This is a huge leap forward in how we connect with customers, manage relationships, and streamline sales operations. The new system builds on the existing marketing foundation within the Hubspot platform and enables ABAX to deliver insights faster, align teams more effectively, and ultimately, create stronger and more valuable customer experiences.

Voices from the partnership

Jack Bell, Technical Project Manager, ABAX

“This is more than a system upgrade - it’s a transformation in how we serve our customers. By uniting HubSpot and DealHub on a single platform, we create a connected space where every team can access the same insights, respond faster, and deliver a consistent, seamless experience for every customer interaction.”

Ian Byrne, Enterprise Territory Manager, HubSpot

“We’re excited to see ABAX invest in its people and customers in such a significant way. With HubSpot at the core and DealHub extending its capabilities, ABAX is setting a new standard for how modern sales teams can deliver value.”

Emma Dyga, CEO, ABAX

“Innovation is one of our core values, and this partnership shows what that means in practice. By combining technology with people, we’re creating better experiences for customers and a stronger foundation for growth.”

Innovation at the heart of ABAX

This launch represents ABAX’s long-term commitment to innovation, customer excellence, and equipping our teams with the best technology available. The new CRM will be rolled out across all ABAX geographies over the next 3 months, ensuring every customer and every sales team benefits from this investment.